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In today’s email: |
TikTok rolls out AI‑influencers for ad campaigns
Fashion brands Boohoo & PLT eye surge‑pricing via AI
Kalshi’s $2k AI‑generated NBA Finals ad makes waves
Plus: a timely podcast, event pick & fresh job openings
The Week’s Top Stories
1. TikTok unveils AI‑Avatar Ad Campaigns
TikTok’s Symphony AI now allows brands to create influencer‑style videos with AI‑generated avatars that model clothing, showcase apps or endorse products. All content is labelled and safety‑reviewed. |
Why it matters: Marketers can now bypass human influencers, cutting costs and scaling content—raising fresh questions of authenticity and trust. 📰 The Verge |
2. Boohoo & PrettyLittleThing test real‑time AI pricing
Fast‑fashion giant Boohoo and sister brand PLT are partnering with Peak to roll out AI‑driven dynamic pricing that adjusts based on demand, trends and competitor prices. Consumer groups caution this could morph into surge‑pricing. |
Why it matters: Real‑time pricing could turbo‑charge margins—or trigger backlash if consumers feel gouged mid‑season.📰 The Sun |
3. AI‑made NBA Finals ad cost just $2k
Kalshi’s surreal AI‑generated commercial aired during Game 3 of the NBA Finals. Created using Google’s Veo 3 and ChatGPT, it cost roughly $2,000 and reached 20 million+ viewers. |
Why it matters: AI filmmaking now enables high‑impact, low‑cost video ads - ushering in creative experimentation at scale. 📰 Business Insider |
4. Cannes Lions shifts into AI mode
At the 72nd Cannes Lions, advertising giants and tech titans (Amazon, Adobe, Google, Meta) are focusing heavily on AI/commerce mash‑ups. Retail media and creator‑tech also dominate panels. |
Why it matters: Cannes is cementing AI as central to creative strategy - others will.📰 Business Insider |
5. Peloton hires ex‑Apple/Amazon CMO with AI remit
Peloton names Megan Imbres - formerly from Apple and Amazon Ads - as CMO, and promotes a CTO focused on AI to spearhead customer‑facing tech. |
Why it matters: The fitness brand is betting on data‑driven and AI‑powered marketing to turn around post‑boom woes. 📰 Wall Steet Journal |
Tweet of The Week
The girls are fighting. 👀 Adtech firm Viant took aim at rival The Trade Desk with provocative billboards at Cannes, displaying "Still trading on a desk?" alongside "Viant AI. The future of digital advertising" at the Majestic Hotel facing the Palais.
Deep Dive
Reddit Launches AI‑Powered Ad Tools to Leverage Community Conversations
Reddit just rolled out two AI‑driven ad tools - Reddit Insights and Conversation Summary Add‑ons - designed to help brands harness real-time trends and user sentiment directly from platform discussions. With marketers scrambling to reconnect with audiences authentically, these features aim to bridge the gap between raw community feedback and paid content strategy. |
Trend‑spotting with Reddit Insights
Reddit Insights offers brands a live snapshot of trending topics and sentiment across relevant subreddits. This opens the door to reactive, culturally relevant campaign planning—brands can test concepts using trending language and community signals before full-scale roll-out. It's akin to having a focus group that never sleeps, providing dynamic A/B testing in minutes, not weeks. For marketers, that means smarter budget allocation and more persuasive messaging.Conversation Summary Add‑ons: Community-Stamped Ads
This beta tool allows advertisers to feature positive user comments below their ads, directly on the Reddit feed. It brings social proof into campaigns in a native way, rather than resorting to paid influencer endorsements. Early adopters, like Jackbox Games, are already seeing increased trust and engagement, demonstrating ROI from genuine community endorsement. It’s a clever fusion of organic voice with paid placement.Data‑driven creativity meets authentic voice
Reddit’s large-scale Community Intelligence tool sifts through billions of posts to identify patterns and extract insights. For marketers, this reduces guesswork by replacing gut‑feel campaign briefs with AI‑backed data. The result? Creative briefs that resonate precisely with what Reddit communities care about - and spend their time talking about. It's a future where creative intuition meets community intelligence.Context in an uncertain ad-world
As global ad forecasts flatten and consumer trust fluctuates, platforms that deliver both efficiency and authenticity win. Reddit's tools promise not just smarter targeting but measured creativity—ads aligned with actual user sentiment, not assumptions. Given economic pressures and shifting attention, this relevance-first model could redefine performance benchmarks. It’s a win for both brand loyalty and media accountability.
Our Takeaway: |
What To Watch
AI Generated Videos are Getting Shockingly Real
This episode explores the latest wave of AI-generated video avatars, spotlighting how CEOs are already employing them for full presentations - and how uncanny realism is leaving viewers both impressed and uneasy. It's a crisp overview of where AI video tech stands right now, and what that means for brands thinking of deploying avatar-driven marketing. |
Podcast
Digiday Daily: Cannes Lions IS AI Week
Digiday chats with Kimberly‑Clark’s Patricia Corsi on how Cannes is cutting through the AI hype to drive real marketing value. |
AI Marketing Events
DigiMarCon UK 2025
This premier digital marketing, media & advertising conference returns to London later this summer, bringing together senior marketers, tech innovators, and agency professionals. Over two days, expect cutting-edge sessions on AI automation, AdTech, MarTech, creator marketing, strategy and more—alongside networking galore. |
📅 28-29 August 2025
💰 From £104.33 for a digital pass and from £478.66 for a Conference Pass
📍 London, UK.
The Job Board
Smart gigs for marketers who speak fluent AI.
Three new roles from the AI Marketers job board — perfect if you’re ready to upgrade your title and your tech stack. |
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