🤖AI Marketers📈
Your weekly guide on everything AI marketing. Covering everything from AI marketing news, tips, deep dives, events, podcasts and much more. Never miss a beat with our 5-minute newsletter.
📰 The Week’s Top Stories
AI In Marketing: Balancing Tech And Trust: When using AI in marketing, the real challenge is earning customer trust while using tech to enhance their experience. Dee Blohm dives into why transparency, ethical use, and keeping a human touch are key to making AI work in marketing without spooking your audience. It's all about using AI smartly to build relationships, not just automate them. Forbes
OpenAI’s Next Big Thing: Project Strawberry [Paywall]: OpenAI is gearing up to drop a new AI model called Strawberry, which promises serious upgrades in reasoning and problem-solving. Expected to hit ChatGPT this fall, Strawberry could handle subjective questions and tricky puzzles, even generating training data for another secretive project, code-named Orion. If the leaks are true, this could be a game-changer, pushing OpenAI closer to its AGI goals and making ChatGPT way smarter. The Information
Nearly Half of Marketers Think AI Will Reduce Dependency on Agencies: Almost 50% of marketers believe AI could make companies less reliant on agencies, according to a recent survey. The report highlights growing confidence in AI’s ability to handle tasks traditionally managed by external partners, like data analysis and content creation, suggesting a shift towards more in-house solutions powered by AI tools. Performance Marketing World
AI ‘efficiencies’ boost Klarna profits and marketing frequency: Klarna is leveraging AI to streamline its marketing processes, focusing on automating repetitive tasks and optimising campaign performance. The company highlights AI's role in cutting down manual work, freeing up time for creative strategy, and improving targeting and personalisation in marketing efforts. Klarna's approach shows how AI can enhance efficiency without sacrificing the human touch in marketing. Marketing Week
Emerging Role of Generative AI in Marketing: Generative AI is increasingly being used in marketing, with brands using it to create personalised content, streamline workflows, and enhance customer engagement. The tech is moving beyond basic automation, offering creative solutions like generating ad copy, social media posts, and even entire marketing campaigns. This shift could redefine how brands interact with audiences, making marketing more efficient and targeted. Tech Times
🐦 Tweet of The Week
OpenAI and Condé Nast are teaming up to explore how AI can revolutionise content creation for big names like Vogue and The New Yorker. This partnership is a big deal in journalism, as it shows how AI can streamline workflows, assist writers, and maintain high-quality storytelling at scale. For marketing experts and tech-savvy entrepreneurs, this move highlights AI's potential not just in automation but in creative processes, paving the way for new opportunities in content marketing and brand storytelling. Click the Tweet to learn more.
📺 What To Watch
The Growth Marketer’s AI Tool Stack
This week’s featured one-to-watch is from Growth Hackers, led by Chris Daigle, CEO of ChiefAI Officer. He reveals the AI tool stack his team uses to boost productivity and growth. Chris dives into practical applications like using ChatGPT for feedback analysis, generative AI for content creation, and AI-driven tools for synthetic speech and video avatar generation. He also shares his recommended tool stack for growth professionals and highlights the Persona method for effective AI prompting—essentials for anyone juggling multiple roles or seeking to scale their marketing efforts.
Chris emphasises the importance of learning to think in AI and introduces smarter workflows integrating various AI tools to enhance team performance. We’d highly recommend all AI Marketers give this tutorial a whirl:
🎧 Podcasts: What To Listen To
Efficiency, Effectiveness and Time Management with Abigail Barnes - The Digital Marketing Podcast
In this episode, Daniel chats with Abigail Barnes, founder of Success by Design Training, about boosting productivity without sacrificing wellbeing. Abigail shares her journey that led her to prioritise time management and helping others find balance. She dives into practical frameworks for emphasising activity, achieving a fulfilling life, and explores the role of AI in time management.
📅 Upcoming AI Marketing Events
The MarTech Conference is where marketing meets technology! Featuring top industry experts like Scott Brinker from HubSpot and Darrell Alfonso from Amazon, this free online event covers hot topics like AI for marketing automation, data-driven decision-making, and customer experience strategies. Expect sessions like “Harnessing AI for Smarter Marketing” and “The Future of Customer Experience with Martech,” packed with practical advice and the latest trends to help you stay ahead.
The MarTech Conference
📅 24-25 September 2024.
💰 Free!
📍 Online.
🗳️ AI Marketers Weekly Survey
As AI continues to reshape the marketing landscape, we want to hear from you! Take a quick moment to share your thoughts on which AI application you believe will have the biggest impact on marketing in the next year.
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