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Your weekly guide on everything AI marketing. Covering everything from AI marketing news, tips, deep dives, events, podcasts, jobs and much more. Never miss a beat with our 5-minute newsletter.
In Today’s Email:
Google’s December core update is finally done, and rankings stabilise
Meta hid scam ads from regulators, Reuters says
TikTok is betting on micro dramas for your attention
Plus: Geoffrey Hinton on 2026 job losses, a New Year AI podcast, a fresh UGC video, four Product Hunt launches, and a 30-minute workflow you can actually ship
The Week’s Top Stories
1. Meta reportedly masked scam ads from regulators’ view
Reuters reporting says internal documents show Meta used tactics that made scam ads harder for regulators to find. The detail that stings: it is not just “bad actors”, it is visibility and enforcement mechanics. This sits right in the overlap of ad trust, brand safety, and performance pressure.
Why it matters: This pushes brand safety risk onto advertisers, not the platform, especially for paid social. Marketers should expect tougher scrutiny on claims and approvals and tighten creative review before regulators do it for them. 📰 Reuters
2. TikTok is leaning into micro dramas as a new attention format
TikTok is reportedly pushing “micro dramas” via its Minis section, chasing structured storytelling that keeps people hooked. This is not just short-form, it is episodic, cliffhanger content built for repeat sessions. Expect more brands sniffing around sponsorship-style integrations.
Why it matters: This is a new flavour of content marketing that rewards narrative and retention, not one-off virality. If you have creator budgets, you may want to test episodic arcs instead of single posts. 📰 Business Insider
3. Google’s December 2025 core update has finished rolling out
The December core update is complete, which means the volatility can stop pretending it is “seasonality”. Now’s the moment to audit what actually moved, not what your Slack channel felt. Focus on pages that lost impressions and conversions, not vanity rank trackers.
Why it matters: SEO strategy for Q1 should be based on what the algorithm rewarded last week, not what worked in June. If you have thin “AI summary” pages, expect them to keep sliding. 📰 Search Engine Land
4. Adobe is pitching “AI everywhere” creative workflows for 2026
Adobe is positioning its creative tools around AI-assisted ideation, faster production, and more workflow automation. The big message: creatives keep the steering wheel, AI does the repetitive legwork. It is also a signal that creative ops is becoming a core marketing competency, not a design team side quest.
Why it matters: Faster asset creation shifts the bottleneck to strategy, approvals, and distribution. If your review process is still email chains and “final_final_v7”, you will not feel the speed boost. 📰 Creative Bloq
5. Email is having a quiet glow-up in an AI-heavy world
In an ever increasingly AI-focused world, email is riding high because you control the relationship, the data, and the distribution. While feeds and search keep getting more “answers-first”, the inbox remains a direct line. The subtext: boring channels become lethal when everyone else chases shiny objects.
Why it matters: If AI is compressing discovery, owned channels matter more. Email is still where you can test, segment, and iterate without begging an algorithm for reach. 📰 CMSWire
Quote Of The Week
We’re going to see AI get even better. It’s already extremely good. It’s already able to replace jobs in call centres, but it’s going to be able to replace many other jobs"
Context: The 'Godfather of AI' warns 2026 will bring a new wave of AI job losses.
The Weekly Deep Dive
Salesforce’s public pitch to MrBeast is B2B marketing catnip
Salesforce’s CEO publicly invited MrBeast to create its Super Bowl 2026 ad, and the internet did what it does. This landed because Salesforce is no longer selling CRM, it is selling itself as an AI operating layer for business. A creator-led spectacle is the fastest way to make that complex shift feel culturally legible.
The “audience hack” B2B usually avoids
Enterprise brands tend to buy credibility, not attention. This move flips the model by borrowing a creator’s distribution to manufacture instant scale. The risk is obvious, but so is the upside when every AI platform sounds the same.
Creator-led campaigns are not just for DTC anymore
Creators are no longer influencers, they are full-stack media companies with built-in reach and narrative control. For B2B brands, this compresses months of PR, paid spend, and messaging into a single moment. The trade-off is control, but the payoff is relevance.
This is an AI repositioning disguised as entertainment
The real product being marketed is not a Super Bowl ad or even CRM, it is Salesforce as an AI operating layer for business. A creator-led moment translates a dense AI story into something memorable and mainstream. This is how legacy platforms make AI feel inevitable rather than experimental, and why AI marketing now needs narrative and trust, not feature lists.
Our takeaway: As AI platforms crowd the market, the winners will be those that use entertainment to simplify complexity, then rely on clear positioning to turn attention into trust.
📖 Read the full article at San Francisco Chronicle
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What To Watch
How to Create Ecom UGC Content With AI (Looks 100% Real)
A practical walkthrough of creating UGC-style creative using AI, aimed at ecommerce operators who want speed without tanking believability. Watch it for the workflow and the guardrails, not for “growth hacks”. If you run paid social, this is a useful input for your next creative sprint - watch it here.
Podcasts
AI SIX Podcast Episode 273: AI has Gone from Hype to Habit
A punchy New Year check-in on where AI adoption actually sits, using real adoption signals instead of headline panic. It frames 2026 as the year AI becomes operational muscle, not a shiny pilot. Useful if you need language to persuade stakeholders that “experiments” should now become systems.
AI Training
Turn one marketing campaign brief into five channel-ready versions
The overview: Build a simple workflow that turns one core messaging brief, whether for ads, PR, content, or product launches, into channel-ready outputs. It keeps strategy consistent while letting AI handle the adaptation work.
Step-by-step:
Define the source of truth
In Notion, create a one-page brief template with fields for audience, offer, proof points, and constraints. Keep it tight so the AI has guardrails. This can be for an upcoming PR campaign, Ad campaign or content brief.Generate channel-specific variations
Paste the brief into ChatGPT and ask for five versions, each tailored to a specific channel with clear length limits and a defined CTA.Structure feedback and approvals
Drop the outputs back into Notion as separate cards, then add an approval checkbox and a “needs changes” note field so feedback stays clean and visible.Turn approved copy into creative
Move the approved copy into Canva to generate matching creative variants using the same headline and CTA, keeping typography consistent.Lock in ownership and timing
Export a simple tracker table in Notion with status, owner, and publish date so nothing ships “whenever”.
Pro tip: Once it works for one campaign, clone the Notion board and use it for product launches, seasonal promos, and partner co-marketing.
Trending AI Tools For Marketers
Here are 4 trending tools to explore this week. Quick, practical upgrades to your AI marketing arsenal:
💬 Scaloom AI – Reddit marketing, but with “don’t get banned” baked in, for safer community-led demand gen.
⚡ MoovAI – Spin up scroll-stopping ad and social assets fast when your team is drowning in briefs.
🎙️ Stenox – Turn voice notes into clean text across apps so your ideas stop dying in your phone.
📓 Still – A calmer writing space for planning and drafting when your brain needs fewer tabs.
