Your weekly guide on everything AI marketing. Covering everything from AI marketing news, tips, deep dives, events, podcasts, jobs and much more. Never miss a beat with our 5-minute newsletter.
In today’s email: |
L’Oréal courts Nvidia for photorealism.
Meta’s Scale‑AI deal sparks antitrust.
Google’s AI hits publishers where it hurts.
Plus: AI summaries stealing your clicks, a podcast unpacking CMO AI budgets, and 3 fresh jobs hotter than your LinkedIn DMs.
The Week’s Top Stories
1. L’Oréal taps Nvidia for AI‑powered visuals and product recommendations
L’Oréal has partnered with Nvidia to use generative AI for photorealistic product images and personalised recommendations. The tech is being integrated via its CreAItech platform and the Noli marketplace. It’s also collaborating with Accenture to deliver tailored beauty advice using AI. |
Why it matters: Brands now wield AI to generate high‑end creative at speed, redefining content production budgets. 📰 Wall Street Journal |
2. Meta’s $14.8 billion minority investment in Scale AI raises antitrust eyebrows
Meta is buying a 49% stake in Scale AI, giving it access to vital AI data infrastructure. Though not a full acquisition, it’s drawn regulatory scrutiny over potential market dominance. Scale’s CEO will also join Meta’s new AI superlab. |
Why it matters: Major infrastructure plays in AI data pipelines could reshape campaign analytics or media buying, if regulators green‑light it. 📰 Axios |
3. Google’s AI Overviews throttle publisher traffic
Google’s AI summaries now appear at the top of search results, reducing traffic to original publisher sites. Early reports show steep traffic declines for The Atlantic, Insider, and others. Publishers worry this trend will gut ad revenue. |
Why it matters: Marketers must recalibrate SEO strategies and prioritise direct channel engagement in the post‑search era.📰 WSJ |
4. Congress pushes a 10‑year ban on state AI laws
A federal bill proposes blocking U.S. states from passing their own AI laws for the next decade. Proponents say this avoids regulatory chaos, but critics warn it favours Big Tech over local oversight. It’s sparking debate over centralised AI governance. |
Why it matters: Brands and platforms may face a shifting regulatory terrain - either national alignment or minimal oversight.📰 Vox |
5. CMOs increase generative AI spend to £10m+
Boston Consulting Group reports CMOs are now allocating £10m+ annually to generative AI. Spending spans creative automation, personalisation tools, and analytics. AI is moving from test pilot to business-critical infrastructure. |
Why it matters: With heavy investment, AI isn’t a tactical trend; it’s becoming central to marketing operations. 📰 BCG |
Tweet of The Week
we dropped the price of o3 by 80%!! excited to see what people will do with it now. think you'll also be happy with o3-pro pricing for the performance :)
Deep Dive
Google’s AI Overviews Are Eating the Internet
In case you missed it, Google’s AI Overviews (the auto-generated answers at the top of search results) are now cannibalising clicks from traditional publishers and marketers. Instead of sending users to websites, Google is serving direct summaries - effectively leapfrogging the open web and centralising information. |
Clicks Are Crashing
Publishers like The Atlantic, Business Insider, and the Washington Post are reporting steep traffic drops. If AI summaries dominate search, many ad-funded media models are under existential threat.SEO Is Getting a Zero-Click Makeover
Brands are now forced to optimise content that can show up in AI Overviews or featured snippets - rather than relying on old-school link rankings. The race is on to get cited by the algorithm, not just seen by humans.Affiliate & Publisher Revenues Could Shrink
With fewer users clicking through, both affiliate programmes and content marketing ROI could take a nosedive. Sites dependent on conversion-driven SEO need a serious pivot.New Growth Will Come From Direct Channels
Email newsletters, owned communities, and search-independent ecosystems (like YouTube and TikTok) are becoming mission-critical for maintaining audience engagement.
Our Takeaway: |
What To Watch
This YouTube video dives into how Poppy AI can repurpose content across platforms - from carousels to scripts and Reels - in mere minutes. A quick and practical look at how AI tools can supercharge your content strategy. Watch on YouTube: |
Silicon Valley Girl takes a look at Poppy AI
Podcast
How AI Is Changing the Way Marketers Use Martech and Adtech
In this episode of The AI Advertising Podcast, host Diego Pineda chats with HubSpot’s Scott Brinker and StackAdapt’s Winston Zhu on how AI is reshaping campaign planning, analytics, and workflow in marketing stacks - hint: it's completely changing how we think about tools. |
AI Marketing Events
MAD//Fest London 2025
The UK’s buzziest marketing festival returns with 15,000+ attendees, superstar speakers, experiential activations, and a deep dive into the future of brand innovation - AI very much included. It’s bold, loud, and the must‑attend creative playground of the summer. |
📅 1-3 July.
⏰ 9:00 a.m. - 5:00 p.m.
💰 From £95-195 for a day pass.
📍 London, UK.
The Job Board
Smart gigs for marketers who speak fluent AI.
Three new roles from the AI Marketers job board — perfect if you’re ready to upgrade your title and your tech stack. |
Performance Marketing – Media Buyer – Eleven Labs, Remote
Own paid acquisition across Google, Meta, LinkedIn and more, aligning strategies with creative and product teams to scale acquisition funnels. Fully remote with global flexibility.
View jobProduct Marketing Manager, Cloud AI – Google, US
Lead go-to-market strategy for Google Cloud’s AI/ML portfolio - owning positioning, enterprise acquisition and value storytelling. Requires deep technical and product marketing expertise.
View jobSenior Creative Content Marketing Manager (Generative AI) – Leonardo.Ai (via Canva), Remote
Build and scale a global content strategy centred on generative AI - owning narrative, team leadership and multi-format content (articles, video scripts, reports). Remote-friendly with collaborative creative scope.
View job
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