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Your weekly guide on everything AI marketing. Covering everything from AI marketing news, tips, deep dives, events, podcasts, jobs and much more. Never miss a beat with our 5-minute newsletter.
In Today’s Email:
Google runs its first AI-generated TV ad for AI Mode
ChatGPT personalisation now applies across all chats
Mailchimp report: 98% expect AI lift; skills & integration block rollout
Plus: A must-listen podcast episode on AI agents, a YouTube rundown on Google’s search tests, 4 new trending AI tools for marketers, and a 30-min workflow you’ll actually use all the time
The Week’s Top Stories
1. Google airs its first AI-generated TV ad for AI Mode in Search
Google used its Veo 3 model to produce a TV/cinema/social spot promoting AI Mode travel planning. The YouTube cut includes a synthetic-media disclosure. It’s Google’s first fully AI-made commercial, with holiday follow-ups teased.
Why it matters: AI-produced brand ads just jumped from deck talk to prime-time reality, and that normalises AI-made creative for CMOs and procurement. 📰 Android Central
2. ChatGPT update: personalisation now applies to all chats
OpenAI made custom instructions and personality settings apply instantly across every conversation. No more “new chat” resets to keep brand voice. Arrives alongside stronger enterprise controls for actions/connectors.
Why it matters: Set your brand voice once; get it everywhere. So think briefs, ad copy, social replies, CRM snippets - without babysitting threads. 📰 Chat GPT
3. Google Finance rolls out AI upgrades: Deep Search, prediction markets & live earnings
Google added Deep Search, prediction-market data and live earnings to Google Finance. The features tie Search and Finance more tightly for real-time market context. It’s pitched as helping users “make sense of the financial world.”
Why it matters: Better first-party finance data means faster prep for earnings-season content, IR recaps, and sector trend pieces, all without leaving Google. 📰 Google Blog
4. TikTok upgrades Smart+, Symphony & GMV Max to tighten performance + creative automation
TikTok unified Smart+ buying with more control over targeting, creative and budget. Symphony speeds up TikTok-first ad production with GenAI, and GMV Max pushes commerce outcomes. New research says advertisers want more predictive insights and analytics.
Why it matters: If Smart+ keeps improving, “upload assets and let the algo cook” becomes the default for SME performance campaigns. 📰 TikTok Newsroom
5. Mailchimp × WARC report: AI optimism is high, skills still the choke point
The Marketing Equalizer finds 98% expect AI to improve effectiveness, yet only about a third use it widely. Top blockers: skills (~39%), integration (~35%) and privacy (~33%). The authors call for testing culture, owned-channel focus and unified data.
Why it matters: It’s your argument for AI training budget and workflow simplification, not just more tools. 📰 Mailchimp Newsroom
Quote Of The Week
Many see AI as an equaliser. It allows them to compete at a higher level, driving growth and ROI, while also freeing time for the strategic, creative work that drew them to marketing in the first place."
The Weekly Deep Dive
Winning “AI citations” is PR’s next battlefield
A new white paper from Razor Sharp PR lays out a playbook for earning citations inside AI answers, think ChatGPT, Gemini, Perplexity, not just on traditional SERPs. It introduces metrics like Share of Answer™ and seven strategies for getting your brand into the sources LLMs actually ingest and recall. In short: PR teams now need to optimise for answer engines, not just journalists and backlinks. That’s a concrete, actionable shift for comms leaders planning 2026 budgets.
From “press coverage” to “answer coverage”
LLMs assemble answers from a blend of news sites, reputable blogs and long-term memory stores. If your releases and thought-leadership never reach those inputs, you’ll vanish from AI summaries even if trade press picks you up. The framework argues for deliberate placement in LLM-favoured sources and structured, machine-readable content. It’s PR distribution with an AI recall lens, not just reach.
Measure it like media: Share of Answer™
Traditional Share of Voice tells you who dominated headlines; Share of Answer tells you who dominates AI answers. That aligns PR KPIs with how buyers increasingly research — by asking models, not scrolling pages. The white paper proposes treating answer presence as a measurable, optimisable funnel stage. Expect dashboards where PR teams track brand recall inside AI responses by topic and region.
Compliance tailwind is coming
Regulators are moving toward mandatory, machine-readable labelling of AI-generated text, images, audio and video. The EU this week launched a code of practice to standardise those tags. Result: provenance and metadata become must-haves for PR assets you want models to trust and quote.
Our takeaway: Earn coverage and earn placement in AI answers. Build “AI-ready” releases and thought-leadership, place them where models look, and track Share of Answer alongside SOV. 📖 Read the full article at ACCESS
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What To Watch
Google tests new AI Mode responses & tweaks ad layouts
Barry Schwartz breaks down the latest experiments in search, including layouts that nudge clicks to ads and AI Mode answer variations. Quick, candid and always useful for SEOs/paid teams planning around volatility - watch it here.
Podcasts
The 7 Types of AI Agents & the 10 to Watch for Growth
A practical run-through of agent categories and where they fit in real business workflows. It’s useful framing for marketing ops and support automation.
AI Training
Measure your brand’s “Share of Answer” in 30 minutes (Perplexity + Google Sheets)
The overview: Build a lightweight scorecard to see whether your site gets cited inside AI answers vs competitors, then turn gaps into PR targets.
Step-by-step:
List 10 buyer queries in a Sheet (e.g., “best [category] for SMEs UK”, “what is [problem] + pricing”, “[category] vs [alt]”). Add columns: Cited? (Y/N), Cited Sources, Competitors Cited, Next Action.
Ask Perplexity each query. Copy its cited sources into the row and mark whether your domain appears. If a competitor shows, note them.
Score it: Add a Share-of-Answer % column = Your Cited Rows / Total Rows. Apply conditional formatting (green ≥60%, amber 30–59%, red <30%).
Find targets: For rows you missed, highlight credible sources Perplexity did cite (trade press, analyst blogs, gov data). Those are your PR/link-earning priorities.
Draft angles with ChatGPT/Claude: Paste each query + target outlet and generate a 2-sentence hook, a supporting stat to find/source, and a proof point from your product or data.
Action it: Turn each row’s Next Action into a mini-brief (pitch, guest post, data pull, customer story), then assign owners/dates.
Pro tip: Re-run the scorecard weekly; when a target outlet cites you, publish a short newsroom note summarising the claim and link it, this strengthens future AI answers.
Trending AI Tools For Marketers
Here are 4 trending tools to explore this week — quick, practical upgrades to your AI marketing arsenal:
📚 Amazon Kindle Translate – AI-powered language translation for KDP ebooks — translate English ↔ Spanish and German → English to publish in new languages; AI-labelled; limited beta.
🔗 Context Link – Share one URL so ChatGPT/Claude pull the right snippets from your docs/Notion/website for grounded copy and answers..
🤖 Alpha Vantage – data shows brand mentions increase AI search citations; prioritise PR placements that LLMs index.
🦁 ROAARRR – New growth analytics that shows your full funnel (awareness→retention) in one view with dead-simple setup. Launched this week.
