📈 Gemini Ad Copilots, Meta’s Ad Brain, & ElevenLabs’ Iconic Voice Marketplace

Google has launched Ads Advisor in Google Ads and Analytics Advisor in GA4, Gemini-powered agents that scan your accounts, site and performance to surface insights and recommended actions. They’re rolling out to all English-language accounts from December, positioned as in-product “copilots” that can propose campaigns, fix tracking issues and suggest budget or bid changes.

Why it matters: Your stakeholders will expect faster answers when Google can literally tell you what broke in your funnel and suggest the next optimisation in a single chat thread. 📰 Google Blog

Meta has unveiled GEM (Generative Ads Model), an LLM-scale ads foundation model that sits behind its ad stack and boosts conversion rates by up to 5% on Instagram and 3% on Facebook by serving more relevant ads. The model learns across billions of impressions and then propagates those learnings into other recommendation systems, effectively becoming the central brain for creative and delivery decisions across Meta’s ad network.

Why it matters: Creative testing on Meta will increasingly be about feeding GEM high-quality inputs and constraints, then ruthlessly pruning what the model decides to ship. 📰 Engineering at Meta

A fresh analysis of Seer Interactive’s September 2025 study reports that Google AI Overviews cut organic CTR by 61% and paid CTR by 68% when they appear, with non-AIO queries also suffering a 41% organic CTR drop over the period. Brands that are actually cited inside AI Overviews, however, see significantly higher organic and paid CTRs than those that aren’t mentioned, shifting the battle from “rankings” to “citations”.

Why it matters: SEO reporting now has to include “share of AI answer” and citation wins, because sitting in position one means very little if the overview doesn’t name you. 📰 Seize Marketing

Klaviyo’s latest BFCM guide shows how its K:AI Marketing Agent can audit your site, build a full Black Friday/Cyber Monday strategy and auto-generate on-brand email/SMS flows, forms and calendars in minutes. Once campaigns are live, the agent also proposes post-BFCM journeys like replenishment, win-back and VIP sequences, so marketers review and approve rather than building everything from scratch.

Why it matters: If your ESP still feels like a blank canvas every peak season, you’re about to get lapped by brands whose “junior marketer” is an always-on AI agent living inside their lifecycle stack. 📰 Klaviyo Blog

Video cloud platform Kaltura has agreed to acquire eSelf.ai in a deal worth up to $27m, bringing photorealistic, conversational AI avatars into its enterprise video and learning products. The company says the acquisition will accelerate its move into immersive, real-time virtual agents for customer and employee experiences, effectively turning video platforms into interactive, AI-driven presenters and guides.

Why it matters: Expect marketing, sales and CS teams to start swapping static explainer videos for AI presenters that can answer questions, personalise demos and run 24/7 without booking a shoot. 📰 TechCrunch

This line comes from ContentGrip’s breakdown of Coca-Cola’s AI-generated Christmas ad backlash, where she argues that faster, cheaper AI production means nothing if it erodes the emotional equity brands spent decades building. For marketers flirting with “AI because it’s cheaper”, it’s a clean reminder that efficiency gains don’t show up on the balance sheet if your most iconic work stops resonating.

The Verge reports that ElevenLabs has launched an Iconic Voice Marketplace, letting brands legally license AI-generated voices of famous figures like Michael Caine, Judy Garland and Alan Turing for ads and content. The platform connects marketers with rights holders and promises a “performer-first, consent-based” approach after years of deepfake scandals. For AI-curious brands, this is the first serious attempt to turn synthetic celebrity voices into a mainstream, above-board media product.

From wild-west cloning to licensed IP
Until now, most AI celebrity voice use has lived in a legally grey zone, with deepfake clips going viral long before lawyers could react. ElevenLabs’ marketplace flips that by only offering voices where rights holders have explicitly opted in and set commercial terms. This moves “AI endorsement” from risky stunt to something your legal and PR teams can actually sign off.

What this unlocks for campaigns and content
For marketers, this opens the door to scalable, multilingual campaigns fronted by instantly recognisable voices without flying anyone to a studio. You could have Michael Caine narrate a holiday brand film, then spin localised cuts for Spanish or German audiences using the same approved voice profile. It also blurs the line between ad, podcast and product experience, as the same synthetic voice can guide users across video, audio and in-app moments.

The new rules for brand safety and consent
The move doesn’t magically solve every ethical concern; brands will still be judged on how they use these voices, not just whether they have the licence. Overly gimmicky or insensitive executions will backfire faster now that audiences understand how powerful synthetic media has become. Smart marketers will treat consented AI voices like any other high-stakes endorsement: tightly scripted, context-aware and aligned with both the celebrity’s legacy and the brand’s values.

Our takeaway: AI celebrity voices are shifting from back-alley deepfakes to a legitimate, rights-managed media format, but the reputational risk is still entirely yours. Use them to enhance storytelling and accessibility, not as a shortcut to cheap attention. 📖 Read the full article at The Verge

You’re running an ad.

The same ad. On different platforms. Getting totally different results.

That’s not random: it’s the platform effect.

So stop guessing what works. Understand the bit-sized science behind it.

Join Neuroscientist & Neurons CEO Dr. Thomas Ramsøy for a free on-demand session on how to optimize ads for different platforms.

Register & watch it whenever it fits you.

👉 Watch the Webinar

This tutorial shows how to generate short-form AI videos (using tools like Sora/Veo–style workflows) and then automatically post them across multiple social channels. It’s very tactical: think content marketers and social managers who want to scale video output without manually editing and scheduling everything. Great if you want something execution-focused for creators and social teams - watch it here.

The overview: Most teams still rebuild paid-social assets from scratch every time a new offer drops. This micro-training uses Canva and its AI features to turn one strong concept into a reusable, on-brand creative system you can spin up in minutes for Meta, TikTok, and display.

Step-by-step:

Pro tip: Once you know which visual + copy combos win, turn those into saved pages in Canva and reuse them across channels – just swap offers and product shots and you’ve got instant, on-brand variants for email headers, social posts, and even site banners.

Here are 4 trending tools to explore this week — quick, practical upgrades to your AI marketing arsenal: