📈 Channel 4 AI ads, Adobe LLM Optimizer & Google summary lawsuit

In today’s email:

In a bold move into the £40 billion UK ad market, Channel 4 is piloting both fully AI‑generated and hybrid adverts powered by Streamr.ai and Telana. The platform targets small and mid‑sized businesses traditionally priced out of TV marketing. The hybrid model ensures in‑house creative teams remain involved. Clearcast’s involvement ensures compliance with UK ad standards. This is a strategic leap to democratise TV‑style campaigns and challenge big tech dominance.

Why it matters: Marketers now have access to broadcast‑style video campaigns via self‑serve AI tools. 📰 The Times

Adobe’s new LLM Optimizer within Experience Cloud helps brands monitor and boost their visibility in AI‑driven platforms like chatbots and web assistants. The tool debuted at Cannes Lions alongside enhancements to Adobe GenStudio for AI‑driven video and display ads. Companies can manage how they appear in AI interfaces and analyse performance across user interactions. Adobe says the update reflects the growing centrality of generative AI in consumer engagement.

Why it matters: Brands can now optimise for AI‑specific visibility, not just search rankings.📰Investors.com

Independent European publishers have lodged a formal complaint accusing Google of favouring AI‑generated summaries over links to original articles. Since the launch of AI Overviews, zero‑click search queries jumped from 56% to 69%, while major news sites saw traffic declines. Publishers say this undermines their control over content monetisation. They demand the ability to opt out without penalty.

Why it matters: Marketers working with publishers must rethink content strategies as AI surfaces increasingly bypass human traffic. 📰 New York Post

A recent Canva study shows that while 75 % of marketing teams have increased spending on AI, most struggle due to poor training and unclear ROI measurement. Nearly 92 % of marketing leaders now regard AI proficiency as essential. The divide between tool access and effective use is growing, with many teams unable to leverage AI beyond surface experimentation.

Why it matters: Investing in AI without skills training leaves marketers chasing buzz not impact.📰 Lifewire

At the Conversations conference, Meta unveiled tools for creating and managing campaigns across WhatsApp, Facebook and Instagram using a unified Ads Manager interface. New AI support includes Business AI agents capable of responding to chats, recommending products, and offering voice/video follow‑up for larger businesses. The rollout aims to streamline campaign setup and optimisation across Meta’s platforms.

Why it matters: AI‑powered, cross‑platform campaign orchestration is now available to SMBs through a single dashboard.📰 Meta newsroom

A US court recently ruled that training Anthropic’s Claude AI on millions of copyrighted books counts as "transformative" use, granting it fair use protection. However, the company must still face trial regarding books obtained from pirated sources.

This decision could set a significant precedent for legal battles over AI training data. It underscores the murky legality of large‑scale content scraping. Marketers relying on generative AI for content creation may soon face questions about provenance and licensing. The ruling emphasises the legal risk even in high‑profile AI deployments.

Our Takeaway: Scrutinise your content source chain and prepare for evolving legal frameworks around AI‑trained content. 📖 Read the full article on MSN

A compelling, short demo of Microsoft’s new AI companion tool for Premier League fans, powered by Azure Open AI Service and GPT‑4. Showcases real‑time stats, interactive Q&A, and personalised highlights. Team‑level customisation and fan engagement features are highlighted. It’s a glimpse at how sports marketing is being reshaped by AI. Watch on YouTube:

A brand-new episode released 10 June 2025, featuring McKinley Hyden, Director of Data Value & Strategy at the Financial Times, discussing the FT’s award-winning generative AI initiative and how to infuse ethical responsibility into marketing-led AI projects. Hyden explores balancing innovation with data accountability and what marketers must know about transparency when deploying AI across trusted brands. Excellent listening for those building AI narratives and campaigns within regulated or public-facing organisations.

Though virtual and global, this newly promoted AI‑marketing event features senior brand executives sharing case studies of generative AI in campaigns. Useful for UK-based marketers looking for remote engagement and actionable insights.

Three new roles from the AI Marketers job board — perfect if you’re ready to upgrade your title and your tech stack.

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