🤖 AI Marketers 📈
Your weekly guide on everything AI marketing. Covering everything from AI marketing news, tips, deep dives, events, podcasts and much more. Never miss a beat with our 5-minute newsletter.
📰 The Week’s Top Stories
👋 Hey, fellow AI marketers!
Your weekly dose of AI marketing updates is here, straight from the frontlines of all things tech, innovation, and (sometimes) chaos. Let's dig into this week's juiciest stories, a deep dive into what's really working, and some bites you don't want to miss:
Google’s AI Overviews - Friend or Foe: Newsrooms are in an uproar over Google’s AI-generated news summaries. Seven audience directors share their hot takes, from cautious optimism to downright scepticism. Are these AI summaries an ally in the fight against misinformation or just more noise in the media landscape? You decide! 📰 NiemanLab
Canva’s Price Hike Shocker: AI Features or a Cash Grab?Canva just pulled a Netflix and increased its prices by 300%. Yes, you read that right. They’re touting some new AI features, but is it really worth it, or are we just paying more for the same old templates with a sprinkle of “AI magic”? 📰 The Verge
17 Tips for Training Your Marketing Team on AIGetting your team up to speed with AI is like herding cats. Lucky for us, Forbes has rounded up 17 actionable tips to make your AI onboarding smoother than your morning coffee Whether it’s mastering prompt engineering or embracing AI analytics, this list has got you covered. 📰 Forbes
Market Research in the Age of AI: A Losing Battle?AI was supposed to revolutionise market research, but according to Fast Company, it might actually be making it worse. From data bias to over-automation, here’s why your AI-powered insights might not be all they’re cracked up to be. 📰 Fast Company
The Future of AI in Content Marketing: Hot or Not?Search Engine Land predicts the top trends in AI for content marketing. From hyper-personalisation to AI-driven SEO strategies, this piece has it all. But are these trends truly game-changers, or just more buzzwords? 📰 Search Engine Land.
🐦 Tweet of The Week
Perplexity's recent use of AI in an advertisement at the start of the American Football season has sent search queries soaring. It's a fantastic example of aligning AI with current trends. See the ad for yourself:
📺 What To Watch
The Top AI Marketing Tools for 2024
This week’s video is from ActiveCampaign. You’ll discover three key AI techniques—personalisation, automation, and content creation— that are driving this change. Learn how to:
The secrets behind AI-powered personalisation: From Google's tailored user experiences to Amazon's product recommendations that seem to read your mind, learn how you can implement these techniques using tools like Intercom's Fin, ActiveCampaign's automations, and Sendspark's AI-generated videos.
How automation can transform your workflow: Automate complex processes effortlessly, allowing you to focus on creativity and strategy.
Content creation reimagined: Unleash new levels of creativity with AI tools like Jasper, OpusClip, and ActiveCampaign's AI BrandKit Generator.
🎧 Podcasts: What To Listen To
The Marketing Opportunities and Challenges With The Rise Of AI
In today’s must-watch video, Gary Vaynerchuk sits down with Jameson Fleming, Executive Editor at Adweek, to explore the profound impact of AI on various industries. They discuss everything from common fears like job loss and deepfakes to the rise of AI in creative fields like music and art. Gary shares his unique perspective on how AI is reshaping marketing, media, and the future of content creation, comparing it to past technological shifts such as the advent of electricity.
Tune in to hear about:
The differences between AI, web3, and NFTs
The growing importance of blockchain with AI
How big brands plan to use generative AI
The fragmentation of social media due to AI algorithms
📅 Upcoming AI Marketing Events
How to: Use AI to Turn LinkedIn Followers, Likes & Comments into Business Opportunities This week’s event spotlight is a must-attend for anyone looking to supercharge their LinkedIn strategy using AI. Join HubSpot's webinar to learn how to leverage AI tools to analyse LinkedIn engagement and turn it into real business opportunities. Discover proven methods to build a powerful LinkedIn presence, create content that converts, and leverage the platform's unique features to drive growth for your startup.
How to: Use AI to Turn LinkedIn Followers, Likes & Comments into Business Opportunities
📅 19 September 2024
⏰ 1pm GMT+1
💰 Free!
📍 OnlineReserve your seat here
🗳️ AI Marketers Weekly Survey
As AI continues to reshape the marketing landscape, we want to hear from you! Take a quick moment to share your thoughts on which conversational AI tool you absolutely can’t live without.
🐦 Follow us on X
⚠️Make sure you don’t miss an email!
Take a second to follow these simple steps:
Check your spam folder
If you can’t find the newsletter, check your spam folder. And please mark this address as ‘not spam.’ If the newsletter isn’t in your spam folder, either, you should do the following:
If you use Gmail
The newsletter could be in the “Promotions” tab. If so, you’ll need to add this email to your primary inbox. In the Gmail app, tap the three dots in the top right corner and select "Move to" > "Primary". On the desktop, drop this email into your "Primary" folder in your inbox feed.
If you use Apple Mail
Tap our email address at the top of this email and select "Add to VIPs".
