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Amazon is taking a massive leap in advertising with its newly launched AI-powered video ad generator. Just in time for the holiday shopping rush, this tool promises to democratise video ad creation for marketers, even those with smaller budgets. The AI leverages Amazon’s rich datasets to instantly generate ads tailored to the needs of sellers, from product showcases to attention-grabbing promos. Imagine producing custom ads in minutes, without needing a full creative team. For brands scaling up during the holiday season, this tool can offer a streamlined way to boost visibility, engagement, and sales.

Why this matters: Tools like this can help brands compete with slicker, more expensive campaigns from larger competitors. Plus, it opens up new possibilities for smaller brands to advertise at scale during critical shopping periods like Black Friday and Christmas. 📰 Marketing Dive

Apple is officially diving deeper into AI with its iPhone 16, positioning it as more than just a smart device—it’s becoming an AI-powered personal assistant. With new AI-generated wallpapers that change based on your usage patterns and AI-enhanced photo capabilities, this phone is designed to anticipate your needs before you even express them. Other AI features include improved Siri responses, a better contextual understanding of your habits, and even more personalised suggestions throughout the day. Essentially, your phone is getting smarter about you.

Why this matters: Apple is pushing the boundaries of personal AI with the iPhone 16, creating new marketing opportunities for brands to leverage hyper-personalisation. If marketers can tap into this level of individual consumer behaviour data, the sky’s the limit for targeted ad campaigns. 📰 CNET

Let’s face it—nobody loves getting bombarded with emails (that’s why we never do it to you!). Thomson Reuters is tackling this problem head-on with its AI-driven email marketing platform. This tool uses machine learning to gauge user preferences, behaviors, and engagement metrics, tailoring each email to maximize relevance and minimize unsubscribes. The AI predicts the best time to send, the ideal content to include, and the likelihood that recipients will interact with the email. By shifting from generic mass emails to hyper-targeted content, Thomson Reuters aims to cut through the clutter of inboxes everywhere.

Why this matters: Email marketing remains one of the most effective tools for businesses, but its success is increasingly dependent on personalisation. AI helps take the guesswork out of the process, ensuring brands reach the right people with the right message at the right time. 📰 Digital Nation

Mondelez, the parent company of Oreo and other beloved snack brands, has teamed up with Accenture and Publicis to launch a new AI platform designed to supercharge its marketing efforts. This platform will leverage AI to analyse consumer behaviour in real-time, enabling Mondelez to create ultra-targeted campaigns across its various product lines. The goal is to optimise every stage of the customer journey, from initial awareness to repeat purchases.

Why this matters: In the crowded consumer goods space, AI is becoming essential to delivering personalised experiences that drive loyalty. Mondelez is positioning itself as a leader in the space by incorporating AI into its marketing arsenal, potentially giving it an edge in a highly competitive industry. 📰 PR Week

The leadership shake-ups at OpenAI continue as Mira Murati, the company's Chief Operating Officer and a pivotal figure in its product development, has resigned. Murati played a crucial role in overseeing the development of products like ChatGPT and guiding the company’s operations during its rapid expansion. Her departure, following recent executive exits, adds to the ongoing uncertainty at OpenAI as it navigates internal tensions and the fast-evolving AI landscape.

Why this matters: Murati’s exit could lead to operational disruptions and a potential slowdown in the release of new features or products. For marketers and businesses relying on OpenAI's AI technologies, this leadership vacuum might signal changes in priorities or strategic direction that could impact their AI initiatives. 📰 Observer

OpenAI’s voice feature is rolling out to all Plus and Team users! While you were waiting, they snuck in some upgrades - Custom Instructions, Memory, and even five new voices. Oh, and it speaks over 50 languages. AI can now literally say "Sorry I’m late" in pretty much any tongue.

In a recent Forbes article, the focus is on how AI is reshaping marketing strategies, with particular attention on customer identity verification and personalisation. Here’s a breakdown of why this is critical:

1. Identity Verification Goes Beyond Security:AI enables marketers to verify customer identities while gathering insights that power personalised experiences. This fusion of security and marketing insight is driving more trust and engagement.

2. Hyper-Personalisation Is the New Marketing Must-Have:AI is making it easier for marketers to tailor every customer interaction based on real-time data, driving conversions and fostering loyalty like never before.

3. How AI Is Reshaping Marketing Strategies:By predicting trends, optimising customer journeys, and automating decisions, AI is shifting marketing from guesswork to data-driven precision.

4. Adapt or Be Left Behind:AI is rapidly evolving, and companies that fail to integrate these tools risk falling behind competitors who are leveraging AI for smarter, more efficient marketing.

Key Takeaway:AI is fundamentally transforming marketing by enhancing customer identity verification and driving hyper-personalisation. Companies that embrace AI tools will stay ahead, while those who hesitate risk falling behind in an increasingly AI-driven marketing landscape. Read more about it in the full article here.

AI-driven measurement is here to elevate your marketing game. Adobe's Eric Matisoff and Lily-Chiu Watson walk us through how modern marketers can enhance planning, execution, and overall measurement strategies using AI. If you want to sharpen your marketing skills, this video is a must-watch.

Innovating with AI is a program run by Rob Howard, and he’s already been featured on the likes of WIRED, TechCrunch, Entrepreneur, Mashable and Entertainment Weekly. In the ‘Innovating with AI’ program you’ll learn the following:

More than 200 students are already working through this, and early access is about to drop. Sign up now, and be the first to know when the next enrollment opens.

Ready to rub shoulders with the best in the biz? The Festival of Marketing is the must-attend event of the year for any marketer serious about staying ahead of the curve. With keynote speakers, hands-on workshops, and networking opportunities, this event is where innovation meets inspiration.

As AI continues to reshape the marketing landscape, we want to hear from you! Take a quick moment to share your thoughts on which conversational AI tool you absolutely can’t live without.

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