🤖 AI Marketers 📈
Your weekly guide on everything AI marketing. Covering everything from AI marketing news, tips, deep dives, events, podcasts and much more. Never miss a beat with our 5-minute newsletter.
📰 The Week’s Top Stories
Open-Source AI Leader Faces Fraud Allegations: Reflection AI’s $70B Valuation Under ScrutinyReflection AI, the rising star in the open-source AI space, has been hit with serious accusations that could spell trouble for the entire industry. The company, valued at a staggering $70 billion, has been accused of falsifying performance metrics to boost its valuation. This bombshell comes as Reflection’s rivals begin questioning its AI models' true capabilities.So, what’s the deal? Several insiders claim that Reflection’s flagship AI product doesn’t quite live up to the hype and that the company has been inflating its performance numbers to secure investment. The potential fraud is sending shockwaves through the AI community, especially for investors who poured millions into what could be a house of cards. Whether the claims hold water remains to be seen, but the fallout could have massive implications for the future of open-source AI. 📰 Venture Beat
Snap’s $1,200 AR Glasses: Fun, But Where Are the Apps?Snap's latest attempt at augmented reality, its $1,200 AR glasses, comes with one major flaw — there’s almost nothing to do with them. The glasses look amazing and the hardware is top-notch, but there’s one glaring issue: hardly any apps support it yet. Imagine spending over a grand on tech only to use it for novelty games and filters. Until Snap brings more developers on board, it’s hard to justify this as anything but a flex for early adopters. Fun? Absolutely. Essential? Not yet. 📰 Bloomberg
Google’s AI Takes Over Podcasting – Is This the Future?Forget human hosts - Google’s AI is turning notes into fully fleshed-out podcasts that sound... uncannily real. The tech giant's new AI tool can produce realistic-sounding voices for podcasts, complete with natural cadence and emotion. The result? It’s getting harder to tell whether the voice in your ear is human or code. It’s great for brands that want to churn out content quickly, but a little eerie for listeners who like to know there’s a person behind the mic. 📰 Decrypt
HubSpot: AI-Driven Marketing for Dummies?HubSpot has upped its game with a suite of new AI-powered tools. Among the highlights: AI Content Assistant, which generates blog posts, emails, and even social media posts in seconds. Think ChatGPT, but hardwired into your marketing stack. There’s also AI Campaign Builder—HubSpot’s newest trick that uses AI to construct entire marketing campaigns based on your target audience and goals. It's like giving your marketing team a smart sidekick that just doesn't need coffee breaks.This isn’t just about convenience, though. HubSpot's AI tools integrate with its CRM, allowing marketers to create more personalised customer experiences by analysing behavioural data and predicting what content will convert. 📰 Search Engine Land
Navigating the Legal Risks of AI in AdvertisingEveryone loves the idea of AI writing your ad copy but here’s a not-so-fun fact: AI could land you in court. Legal experts are flagging AI's role in advertising as a potential minefield. What happens when an AI-generated ad breaches copyright? Or worse, if your AI misrepresents a product? The law is still catching up to the tech, meaning advertisers are in a grey area. The best advice? Work with your legal team to create airtight guidelines for AI-generated content. And make sure you know who’s responsible for what—before you find yourself caught in a lawsuit. 📰 Adage
🐦 Tweet of The Week
This week, Greg Brockman shared exciting news about OpenAI o1, the latest model designed to rethink how AI engages with complex problems. By integrating reinforcement learning, these models are taking a major leap forward, enhancing both reasoning capabilities and interpretability. With impressive improvements in safety metrics and problem-solving performance, o1 represents a promising new paradigm for AI—one that balances deeper reasoning with practical applications in science, coding, and math:
🤓 Deep Dive
AI Efficiency Soars, But Usability Drops - What Does It Mean for Marketers?
AI systems are becoming incredibly efficient - processing data faster, optimising models better, and squeezing out more performance from the same amount of computing power. But here’s the kicker: as these systems become more efficient, they’re also becoming harder for us mere humans to use. A recent research paper from Stanford University highlights this growing gap, revealing that AI is advancing at a pace that sacrifices usability for sheer processing power.
The study breaks down how new AI architectures prioritise computational efficiency over user experience. Essentially, developers are focused on squeezing the most out of AI hardware, while neglecting the human-friendly interfaces we rely on to interact with these systems. Sure, the AI might be faster, but marketers might find themselves struggling to keep up with how to use these more powerful tools.
Here’s the bigger picture: AI's usability gap could present a real challenge for marketers. While the tech delivers more accurate predictions, optimises campaigns, and processes vast amounts of customer data in record time, it’s becoming less intuitive. This means marketing teams will need specialised skills - or even dedicated AI experts - just to stay on top of these tools.
For companies already stretched thin with talent, this could be a headache. It also opens the door for AI vendors to create layers of user-friendly interfaces (imagine AI-on-AI helpers) to bridge the gap between raw power and practical use.
Key takeaway: Marketers might soon need to balance performance gains with the need for user-friendly AI interfaces. Start investing in training or tools that simplify AI processes—otherwise, you’ll be left with powerful but hard-to-harness technology.
📺 What To Watch
On-Demand AI Webinar: Using AI To Transform Your Marketing In 2024 [via Push]
Did you know that 30% of CMOs are already being outperformed by AI in key areas like campaign orchestration and content personalisation? It’s clear: AI is not just a trend; it's here to stay.
Join industry experts Jasleen Carroll and Rhianon Nasta as they explore the current landscape and future potential of AI for businesses. They’ll share invaluable insights from hundreds of tests using ChatGPT and outline the top 10 ways to seamlessly integrate AI into your team's workflows right now.
Whether you’re a CMO, CFO, or team leader, you’ll discover how to enhance your marketing efficiency, stay ahead of competitors, and leverage AI tools for significant improvements in your sales and marketing efforts. Don’t miss out on this opportunity to future-proof your marketing strategy - View it here!
🎧 Podcasts: What To Listen To
How AI Changes the World This Decade - Mo Gawdat
This week, tune in to the TRIGGERnometry podcast featuring Mo Gawdat, former Chief Business Officer of Google X and current Chief AI Officer at Flight Story. Mo, a thought leader and author of best-sellers like Solve for Happy and Scary Smart, explores the profound impact of AI on our future.
Join comedians Konstantin Kisin and Francis Foster as they navigate the complex landscape of AI. They discuss the various dangers posed by this rapidly evolving technology, the unbelievable upsides it offers, and the urgent reality of job displacement. This episode provides valuable insights into both the challenges and opportunities AI presents, making it essential listening for anyone looking to understand the future landscape.
📅 Upcoming AI Marketing Events
ZapConnect 2024 – Where AI & Automation Collide
ZapConnect 2024 is the event for anyone serious about AI and automation. Expect product launches, hands-on workshops, and expert keynotes designed to help you streamline workflows and boost efficiency. Discover the latest tools that will transform how you work in 2024 and beyond.
📅 26 September 2024
⏰ 9:00 a.m.-2:30 p.m.
💰 Free!
📍 OnlineReserve Your Seat Here
🗳️ AI Marketers Weekly Survey
As AI continues to reshape the marketing landscape, we want to hear from you! Take a quick moment to share your thoughts on which conversational AI tool you absolutely can’t live without.
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